It Cosmetics Fall 2017 Must-Haves

August 14, 2017 | Beauty, It Cosmetics | 12 Comments »


It Cosmetics Fall 2017 Must-Haves

It Cosmetics Fall 2017 Must-Haves

I’m not sure if you’ve been keeping up with It Cosmetics on social media, but man have they been on fire! They introduced a whole Fall 2017 Must-Haves line up including some new and exciting products! Below I’ll list everything I received along with descriptions and my first impressions. I’m currently testing everything out. It’ll take me some time before I can write up proper reviews. I’m also working on doing a full face using ALL It Cosmetics products! So be on the lookout for that later on this month. And if there’s anything you’re curious about, let me know in the comments and I’ll make that review a priority!

It Cosmetics Fall 2017 Must-Haves

Confidence in a Cleanser $28.00
Skin transforming hydrating cleansing serum that is suitable for all skin types. This formula melts away dirt, oil, and even makeup. It contains Anti-Aging Armour Rejuvenating Concentrate to help your skin look rejuvenated while restoring moisture. It also contains collagen and hyaluronic acid to plump the appearance of lines and wrinkles instantly.

I’ve used this a few times since receiving it. So far I think this is my favorite product from the line up. I did detect a faint citrusy scent, but it wasn’t bothersome. I found it to be nice and refreshing. It did a great job at removing my makeup all while being gentle on my super sensitive skin. I didn’t notice much about the lines and wrinkles, but I wasn’t really paying much attention. I wanted to make sure it played nice with my sensitive skin. My skin was left feeling soft and had a subtle glow. The weird thing is that my redness was evened out. Usually my cheeks are left rosy after washing off my makeup. That wasn’t the case with this cleanser. I’m wondering if the oatmeal and/or aloe helped to soothe it? Either way it was a very nice surprise.

It Cosmetics Fall 2017 Must-Haves
It Cosmetics Fall 2017 Must-Haves

Swatches: Universal Transforming Taupe, Super Black

Superhero Liner $24.00
24 hour waterproof easy glide liquid gel super liner in the shade Super Black! Contains lash enhancing peptides, collagen, and keratin along with kaolin clay to absorb oil on lids for long lasting wear.

I tried this out the day after receiving it. It glided onto my lids effortlessly. It created one heck of a wing too! The fine tip helps with precise lining. And it really is long lasting. The only issues I experienced was removal. It’s a bit difficult to remove. Other than that I’m liking it so far!

Brow Power Powder $24.00, Heavenly Luxe Brow Power Universal Brow-Transformer Brush No. 21 $24.00
Brow Power Powder comes in just one shade and that’s Universal Transforming Taupe. The Brow Power Technology is said to transform to all hair colors based on pressure. It’s also waterproof!

Unlike other brow products, I found the texture of this one to be really soft and buttery. It applied beautifully. I’m not sure how the universal taupe will work for EVERYONE, but I personally liked it. I love experimenting with makeup, but come on, I’m no brow expert. I know my brows need help. I’m always afraid of overdoing it and end up missing the mark most times. But I felt confident with this powder. I really liked the outcome. I might just move this on over into my daily essentials drawer.

The brush is also quite nice. The spoolie is nice and soft. I felt like it was more gentle on my brows. The brush tip is a little thicker than I’d like, but I have a feeling that ended up working in my favor.

Brow Power Pomade $24.00
4-in-1 formula that acts as a brow gel, brow lifting mousse, brow sculpting pomade, and brow defining brush applicator.

It Cosmetics Fall 2017 Must-Haves
It Cosmetics Fall 2017 Must-Haves

Swatches (Top – Bottom): Warm Deep, Deep, Tan, Medium Tan, Medium, Light

Bye Bye Under Eye Concealing Pot $28.00
Weightless, smoothing, complete coverage concealer. Contains anti-aging hydrolyzed collagen, peptides, hyaluronic acid, and antioxidants. Claims to be lightweight and long lasting.

It Cosmetics Fall 2017 Must-Haves
It Cosmetics Fall 2017 Must-Haves
It Cosmetics Fall 2017 Must-Haves

Swatches (Top – Bottom): Deep, Rich, Tan, Medium Tan, Medium, Light, Fair

Bye Bye Breakout Full Coverage Treatment Concealer $28.00
Full coverage treatment concealer that claims to make your blemishes disappear! Acts as a drying lotion and concealer in one! This longwear formula claims to conceal, cover, and treat acne prone skin with tea tree, sulfur, witch hazel, and a gentle AHA/BHA complex.

It Cosmetics Fall 2017 Must-Haves

Bye Bye Breakout Powder $28.00
Blemish minimizing weightless finishing veil. Minimizes shine and works to improve the look of blemishes. Talc free formula claims to not settle into lines or pores. Helps soothe acne prone skin with tea tree, sulfur, witch hazel, and a gentle AHA/BHA complex.

It Cosmetics Fall 2017 Must-Haves
It Cosmetics Fall 2017 Must-Haves

Swatches (Top – Bottom): Deep, Rich, Tan, Medium Tan, Medium, Light, Fair

Bye Bye Lines Foundation $38.00
Anti-aging, skin smoothing, invisible coverage. Covers the look of imperfections while lifting and diffusing the appearance of fine lines and wrinkles. Contains anti-aging hydrolyzed collagen, peptides, caviar extract, organ oil, and vitamins. Also contains Drop of Light Optical Blurring Technology for a luminous, flawless looking finish.

It Cosmetics Fall 2017 Must-Haves

Swatches (Left – Right): Radiant Honey, Radiant Light, Radiant Neutral

Perfect Lighting Radiant Touch Magic Wand $29.00
Correct, conceal, and brighten! 2-in-1 concealer and correcting brightener that delivers instant coverage, radiance, and lift.

These are very pretty and I love the packaging! But the clickable wands gave me so much trouble. Most of them do. I really wish this came in a tube with a wand applicator instead. The clickable wand either dispenses too little product or too much product. I found it to be more trouble than anything. Which is too bad because they’re really pretty!

It Cosmetics Fall 2017 Must-Haves
It Cosmetics Fall 2017 Must-Haves
It Cosmetics Fall 2017 Must-Haves

Swatches (Top – Bottom): Deep, Rich, Tan, Medium Tan, Medium, Light, Fair

Your Skin But Better CC+ Airbrush Perfecting Powder Illumination $35.00
Sheer to full coverage finishing veil. Contains SPF 50+ and infused with subtle radiance for a lift from within finish without the glitter and shimmer!

It Cosmetics Fall 2017 Must-Haves

Bye Bye Redness Skin Relief Treatment Moisturizer $48.00
Redness relieving moisturizer that neutralizes, soothes, and transforms the look of skin. Suitable for AM and PM. Anti-aging, contains colloidal oatmeal, aloe, cucumber, turmeric, collagen, and peptides.

I haven’t tried this yet, but plan to ASAP! The only thing I can say is that it’s rich and creamy and I didn’t detect a scent.

Bye Bye Redness Neutralizing Correcting Cream $32.00
Skincare cream that covers the look of redness. Anti-aging, contains colloidal oatmeal, aloe, turmeric, collagen, and peptides. Comes in 2 new shades!

It Cosmetics Fall 2017 Must-Haves
It Cosmetics Fall 2017 Must-Haves

Swatches (Top – Bottom): Transforming Neutral Beige, Transforming Light Beige, Transforming Porcelain Beige

Bye Bye Redness Redness Erasing Correcting Powder $38.00
All in one powder minimizes the look of redness while covering and perfecting the look of skin. Buildable sheer to full coverage formula.

It Cosmetics Fall 2017 Must-Haves
It Cosmetics Fall 2017 Must-Haves

Radiant Translucent

Bye Bye Pores Illumination $29.00
Poreless finish airbrush pressed powder. Drops of Light Technology illuminates your skin without the glitter or shimmer!

It Cosmetics Fall 2017 Must-Haves
It Cosmetics Fall 2017 Must-Haves

Sweet Cheeks

Bye Bye Pores Blush in Sweet Cheeks $24.00
Poreless finish airbrush brightening blush! Claims to make the look of pores disappear!

The new shade Sweet Cheeks is gorgeous! It applies and blends beautifully.

These items are available now online at itcosmetics.com and ulta.com.

*I received these products complimentary. I was not paid or compensated in any way to write this review. All opinions are completely my own.
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12 Comments on “It Cosmetics Fall 2017 Must-Haves” »
  1. What a fantastic collection! That blush is gorgeous & the cleanser sounds amazing! xx
    Beautylymin recently posted…5 brilliant foundations for dry skinMy Profile

  2. i am seriously so in love with it cosmetics and all thanks to you!!! everything just looks amazing and i love all their packaging. i cant wait to try these new babies!

  3. The cleanser definitely sounds amazing and it would probably be the one that I will buy.
    Shireen L. Platt recently posted…THE FASHION CHALLENGE EDITION: MY TAKE ON THE LATEST FASHION TRENDSMy Profile

  4. OMG I am dying over this collection! I have been wanting to try more of IT Cosmetics ever since I saw those Ombre looking products that you blogged about awhile back. I loveeee their Bye Bye under eye! I think that brow powder would deff be something i would like and the treatment concealer sounds amazing! I love that they send such amazing packages to bloggers! One day I HOPE I will be blessed with some amazing PR like that as well! Hope you enjoy those goodies Lisa! XO

    • Awww thank you, Julie! Quite a few of their products have become favorites of mine. I feel like they put a lot of thought into their products and it shows. <3

  5. Christany

    Thank you for always providing such great swatches! I appreciate that you swatch all the shades you can, and not just your own shade. I’m half African American (with 1/16th Caucasian and a Chinese great-great grandmother), half Japanese, and it is so hard to match my skintone. I’m usually too pale for, “tan” shades, but a lot of, “medium” shades are very pink-toned – and I have veeeery strong yellow undertones. It’s always hard to find swatches of shades that I’m researching, to see if they match. Normally it’s people swatching colors too light for me, and people swatching ones that are too dark. I just wanted you to know that it’s very helpful and appreciated, and wanted to say thank you. ^-^

    • Christany, thank you so much! This is one of the nicest comments I’ve ever received. I’m so glad that you find my swatches to be helpful. Thanks again! <3

  6. Hi Lisa,

    I wonder where to contact that PR (laughing), I just hope so. I really am in love with these IT cosmetics. Can’t wait to use. You provided all the colors and it is a great idea because readers can choose the shade suitable for their skin. Thank you for sharing. Great reviews.

    • Thank you, Jenny! I’m happy knowing swatching all of the shades is helpful to some people. Thank you for stopping by and for your nice comment. :)


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Welcome to Midwest Glam! My name is Lisa Marie and this is where I blog about all things beauty, food, and photography. While I mainly focus on beauty topics, I do weekly photography posts as well as the occasional recipe. Thank you so much for visiting!






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