It Cosmetics now at Sephora

October 3, 2016 | Beauty, It Cosmetics | 24 Comments »

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It Cosmetics now at Sephora

It Cosmetics now at Sephora

It Cosmetics now at Sephora

It Cosmetics now at Sephora

It Cosmetics now at Sephora

It Cosmetics now at Sephora

It Cosmetics now at Sephora

Swatches: Light, Medium, Tan, Deep

It Cosmetics now at Sephora

It Cosmetics now at Sephora

Did you hear the news? It Cosmetics is now available at Sephora! There are a few exclusives and a few of their best sellers. I’ll list the exclusives down below. Then I’ll include some of my personal favorite items that I feel are worth checking out. Before I get started I want to note that I plan to review a few of these exclusives. I’m still testing them out. For now I’ll list them and post a short description along with my first impression.


  • It Cosmetics Bye Bye Under Eye Eye Cream – An intensive, antiaging eye cream designed to instantly brighten and reduce the appearance of dark circles, puffiness, fine lines, and wrinkles.

    It’s a pretty blue color. It has a nice, thick, creamy texture that doesn’t feel heavy. I’m still testing it out. I’ll report back.

  • It Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment – An innovative, lip-reviving, color-infused balm that provides hydration and a naturally flushed lip color.

    This lip treatment comes in the cutest pink packaging. And is probably the most effective lip balm I’ve tried so far. I’m so surprised at how long it lasts. Usually I get a good hour out of my lip balm, but this has lasted through the night! It’s thick without leaving my lips feeling heavy or tacky. It moisturizes my lips and keeps them looking smooth and feeling incredibly soft.

  • It Cosmetics Bye Bye Lines Serum Advanced Anti-Aging Wrinkle-Smoothing Miracle Concentrate – A weightless serum that lifts, firms, fills in fine lines, and more—in as little as 10 days.

    I couldn’t wait to give this serum a try. I really wanted to see if the results in just 10 days claim was accurate. But the moment I put this product on my face I suffered a reaction. I guess it didn’t get along with my super sensitive skin. The following day my skin was covered in tiny white bumps and the surrounding skin was red and irritated. I’m pretty bummed because I had such high hopes. It has a nice citrus scent and felt pretty lightweight. Unfortunately there’s not much else I can say about it as it just didn’t agree with me. It has some great reviews though. I would definitely suggest giving it a try if you don’t have sensitive skin. If you do have sensitive skin, maybe do a patch test first. I just dove right in. I apparently never learn.

  • It Cosmetics Bye Bye Pores Primer Oil-Free Powerless Skin-Perfecting Serum Primer – A weightless, oil-free primer that blurs away pores and provides a smooth, matte finish for flawless makeup application.

    I’ve been using this since I received it and have been liking it so far. I’m still testing it out though and will definitely be writing up a proper review.

  • It Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm – A revolutionary, three-in-one cleanser, purifying makeup remover, and antiaging serum for better looking skin.

    I’m still testing this out.

  • It Cosmetics Anti-Aging Armour Super Smart Skin-Perfecting Beauty Fluid SPF 50+ – A game-changing, multitasking beauty fluid with SPF 50+ that protects, hydrates, and evens the look of skintone.

    I’m still testing this out.

  • It Cosmetics Bye Bye Under Eye Illumination Full Coverage Anti-Aging Waterproof Concealer – A full-coverage, antiaging, and waterproof concealer infused with subtle radiance.

    A true full coverage waterproof concealer. This stuff covers beautifully, but I find it to be too thick for my liking. Because of that it can be a little tricky to work with. I prefer to use it as a spot treatment rather than for my under eye area.

  • It Cosmetics HHeavenly Skin™ CC+™ Skin-Perfecting Brush #702 – A revolutionary brush featuring patent-pending, skincare-infused brush hair for flawless-looking skin and makeup.

    This brush is very soft! It’s not as soft and dreamy as some of their other brushes, but it’s definitely softer than most of my other brushes. The handle is a little on the bulky side.

  • Favorites

  • It Cosmetics Superhero Elastic Stretch Volumizing Mascara – One of my go-to mascaras.

    You can see my full review here.

  • It Cosmetics Your Skin But Better CC+ Cream with SPF 50+ – I’m not very big on CC creams, but this is definitely one of the best ones I’ve tried.

    You can see my full review here.

  • It Cosmetics You Sculpted Contour Palette – This is not actually on the Sephora website, but since I’m talking about my favorites I just had to mention it. Because I still use this regularly and it’s my go-to contour palette.

    You can see my full review here.

*I received these products complimentary. I was not paid or compensated in any way to write this review. All opinions are completely my own.
24 Comments on “It Cosmetics now at Sephora” »
  1. I absolutely love their CC cream and mascara. But I am deff interested in hearing what u think about the underage cream once you have had more time to test it out!
    Julie May recently posted…Kate Moss For Rimmel Rose Gold LipsticksMy Profile

  2. I can’t wait to read your reviews for these products, especially that under eye cream. Also, I’m so sorry that you had such a reaction to that anti-aging serum!
    Chris recently posted…Tuesday Talk: Self Care Sessions Vol. 14My Profile

    • So far I’m really liking everything. The serum really took me by surprise. Unfortunately it just didn’t agree with my skin. :(

  3. I’m looking forward to hearing more when you’ve had the chance to play with the products more. I wish they’d stocked It Cosmetics when I was in Sephora in June! xx
    Beautylymin recently posted…Clinique Bonus Time with Debenhams is back and it’s a goodie!My Profile

  4. nice post.. waiting for the detailed reviews :)

  5. Those look fantastic! I am not huge on makeup, but I get giddy when I see new toys like this to play with, haha… –
    Gingi Freeman recently posted…The Gauguin Cocktail – With White Rum and Passion FruitMy Profile

  6. That’s so awesome that It Cosmetics is now being sold at Sephora! I was wondering when that would happen haha. They have some of my favorite brushes. I love their setting powder as well. Other than those I haven’t tried too many other products, but now I am totally curious! Thanks for sharing all this. ;)


  7. Omg wow!!! That’s so awesome! I can’t wait to see how everything works for you. I want to try this line now 😵

  8. Wow! I am interested to know more about Bye Bye under eye cream :) Waiting for the reviews now.
    Much love,
    Natural Beauty And Makeup recently posted…My Festival Special Haul || Natural Beauty And Makeup BlogMy Profile

  9. I saw you got this mage huge box of goodies on IG and I was almost salivating! Haha! IT Cosmetics CC Cream is the only CC cream that I love and I have long wanted to try more from the brand.
    Shireen L. Platt recently posted…REVIEW: Vichy Neovadiol Night Compensating ComplexMy Profile

    • I know I was surprised when I opened the box. I couldn’t believe my eyes haha! Is the CC cream all you’ve tried from them?

  10. I would love to try out..I will check if it is available at Sephora India..
    Anubhuti recently posted…9 Days of Office Makeup Looks : Day 5My Profile

  11. I love It brushes but I haven’t been very convinced by their makeup so far. Their Bye Bye Redness was a big fail for me.
    Lulle recently posted…An Introduction to Colleen Rothschild Beauty: Radiant Cleansing Balm and Face Oil No9 + 20% off code!My Profile

    • Their brushes are amazing! I do remember you warning me about that and I decided to skip it. But they really do have some pretty great products. You should see if you can track down some samples or something maybe?

  12. Oh Gosh, these look so fab…just can’t wait to read your reviews for wach one of them.More importantly, they all look so beautiful….great post luv….xoxo, Neha

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