IT Cosmetics Lash Blowout Mascara

December 2, 2019 | Beauty, It Cosmetics | 32 Comments »


PR Sample

IT Cosmetics Lash Blowout Mascara

IT Cosmetics Lash Blowout Mascara

IT Cosmetics Lash Blowout Mascara

IT Cosmetics Lash Blowout Mascara

IT Cosmetics Lash Blowout Mascara

IT Cosmetics Lash Blowout Mascara

I’ve had this mascara for quite some time. It has been my go-to mascara for the past few months now. Now that I’m feeling much better I finally managed to get a photo of this beauty in action. I really hate sharing new products without a proper face swatch.

IT Cosmetics partnered with Drybar to develop the Lash Blowout Mascara. This mascara brings the benefits of a salon blowout to your eyelashes! The packaging is inspired by barrel hair brushes with a wand that features microspheres to gently catch all of your lashes. Offering separation, lift, and volume.

The packaging is really cool. A little on the bulky side, but still pretty cool. The wand picks up a good amount of product. It applied nicely. It did a great job at separating and lifting, but I wasn’t getting a lot of that volume. I usually apply a few coats and never have issues with clumping or flaking.

Overall, I’d have to say it’s a really nice mascara. I truly appreciate the no clumping and flaking. There’s nothing worse than your mascara ending up under your eyes before the day is over. I do wish it provided me with just a little more volume though. However, I do love the end result. My lashes looked longer and held a curl. You can see the IT Cosmetics Lash Blowout Mascara in action below.

IT Cosmetics Lash Blowout Mascara

I know I’ve struggled with getting mascara swatches in the past. I decided to skip the winged liner in hopes of getting a better photo. I even included a collage which contains a close-up. Is this better? I’m open to suggestions. Mascara has always been tricky for me.

IT Cosmetics Lash Blowout Mascara

Have you tried the new IT Cosmetics Lash Blowout Mascara? What mascara are you loving at the moment?

*I received these products complimentary. I was not paid or compensated in any way to write this review. All opinions are completely my own.

Info

Product: IT Cosmetics Lash Blowout Mascara
Price: $25.00
Purchase: itcosmetics.com

Look

Face: MAC Prep + Prime Skin, MAC Pro Longwear Foundation, BareMinerals Mineral Veil Finishing Powder, Charlotte Tilbury Cheek To Chic in Ecstacy, Charlotte Tilbury Filmstar Bronze & Glow in Light To Medium, MAC Prep + Prime Fix+ Eyes: Anastasia Beverly Hills Brow Powder Duo in Ash Brown Lips: Charlotte Tilbury Matte Revolution in Pillow Talk

IT Cosmetics Confidence In A Foundation

April 8, 2019 | Beauty, It Cosmetics | 4 Comments »


PR Sample

IT Cosmetics Confidence In A Foundation

IT Cosmetics Confidence In A Foundation

IT Cosmetics Confidence In A Foundation

Swatches: 100 Light Ivory N, 105 Light Shell C, 110 Light Fair N, 115 Light C, 120 Light Nude N

IT Cosmetics Confidence In A Foundation

Swatches: 125 Light Beige C, 130 Light Sand W, 135 Light Natural N, 140 Light Honey W, 145 Light Tan W

IT Cosmetics recently came out with a brand new foundation. Meet the Confidence In A Foundation! This full coverage, oil-free matte foundation promises to be long wearing and weightless. It’s infused with ceramides, peptides, hydrolyzed collagen, hyaluronic acid, and squalane. I really like their other foundations and most recently their Oil-Free CC Cream. So I just couldn’t wait to test this out.

As most of you already know I’m not big on full coverage foundations. I’m sure I could benefit from it, but I just hate the way most feel on my skin. Even the ones that claim to be weightless end up feeling so heavy. It’s just not something I feel comfortable wearing. They also tend to be really thick and can end up looking cakey if you aren’t careful. I’d rather just use a medium buildable coverage and if a few imperfections peek through so be it. I’d rather look imperfect and natural than have a ton of makeup caked on my face. So I was really curious to see how I’d get along with the IT Cosmetics Confidence In A Foundation.

IT Cosmetics Confidence In A Foundation

There are 48 shades to choose from. It might be tricky finding your shade based on hand swatches alone, but I still swatched every shade I received in case you were curious as to what they look like. I suggest going to Ulta or Sephora and swatching them in person to find your perfect match. Usually their Light shades are a decent enough match, but this time I found that their Light Beige (125) was a better match for me.

IT Cosmetics Confidence In A Foundation

It’s on the thick side, but I didn’t find it to be so thick that I couldn’t blend it out easily. It does dry a little fast, but I didn’t have to rush through application. It builds up pretty nicely, but it can get a little cakey if you get too carried away or have any dry patches. The coverage is pretty amazing and looks surprisingly natural. It did an amazing job at evening out my redness. I would say it does feel pretty weightless so long as you don’t go too crazy layering. It felt really nice and made for a super comfortable wear. You can see the IT Cosmetics Confidence In A Foundation in action below.

IT Cosmetics Confidence In A Foundation

Overall, I’d have to say this foundation is a real winner. Honestly, wearing a full coverage foundation regularly is going to take me some getting used to. But I feel like the IT Cosmetics Confidence In A Foundation will make the transition that much easier for me. It’s a really beautiful foundation. The only issue is finding that perfect shade. So far I feel like the Light Beige (125) is looking pretty good on me. But you really need to try these in person to find that perfect match. Because some of these light shades are definitely not light and more orange. Even some of the fair shades look a bit orange to me. Not really sure what’s up with that. Thankfully the Light Beige (125) blended out beautifully and ended up being a really nice match.

Have you tried the IT Cosmetics Confidence In A Foundation? What is your current go-to foundation?

*I received these products complimentary. I was not paid or compensated in any way to write this review. All opinions are completely my own.

Info

Product: IT Cosmetics Confidence In A Foundation
Price: $32.00
Purchase: itcosmetics.com

IT Cosmetics Your Desert Island Must Haves

February 28, 2019 | Beauty, It Cosmetics | 6 Comments »


PR Sample

IT Cosmetics Your Desert Island Must Haves

IT Cosmetics Your Desert Island Must Haves

IT Cosmetics Your Desert Island Must Haves

IT Cosmetics Your Desert Island Must Haves

I swear IT Cosmetics makes the cutest brush sets! I can’t help but scream a little whenever one lands on my doorstep. I’m a very generous person. Whenever I get more than one of a single item I’ll happily share with a family member or friend. I’m ashamed to admit that it doesn’t apply to my IT Cosmetics Brushes. I probably have like 3 of the Heavenly Luxe Complexion Perfection No 7 Brushes and refuse to part with them. Even though my first one has been washed dozens of times and is still as good as new. I’ll probably never even need the others. But I mean you never know.

IT Cosmetics Your Desert Island Must Haves

The IT Cosmetics Your Desert Island Must Haves Set contains:

  • Powder Brush
  • Contour Brush
  • Highlight Brush
  • Travel Makeup Bag

This 3-Piece Complexion Brush Set comes in the cutest palm tree printed travel makeup bag. It’s lightweight and easy to clean. I can see this working well for the beach or if you’re pool-side. The handles are a beautiful bronze shade and the brushes are just as soft as their other brushes. They claim their brushes deliver airbrushed results every time and as a fellow IT Cosmetics brush hoarder, I can tell you that it’s true. Their brushes are the only ones I can use on my sensitive skin. And they are cruelty free to boot!

Their brushes are usually very pricey so I feel the $35.00 price tag is a great deal. If you’re looking for a nice brush set I highly recommend trying one from IT Cosmetics. I don’t think you’ll be disappointed.

IT Cosmetics Your Desert Island Must Haves
IT Cosmetics Your Desert Island Must Haves

IT Cosmetics also included the cutest water bottle. These water bottles are so cool. They are lightweight and collapsible. It’s made from 100% food-grade silicone, is BPA and plastic free, is leakproof, can accommodate ice cubes as well as cold and hot beverages. They also donate 10% of the profits to The Rainforest Trust. I’m also digging the IT Cosmetics personalized lid. It’s a really nice touch. And I’m pretty sure I just found my new favorite water bottle!

*I received these products complimentary. I was not paid or compensated in any way to write this review. All opinions are completely my own.

Info

Product: IT Cosmetics Your Desert Island Must Haves
Price: $35.00
Purchase: ulta.com

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Welcome to Midwest Glam! My name is Lisa Marie and this is where I blog about all things beauty, food, and photography. While I mainly focus on beauty topics, I do weekly photography posts as well as the occasional recipe. Thank you so much for visiting!

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Falafel - This recipe has been my go-to falafel recipe for years! I make very few changes. First, I cut the recipe in half so that I don't have waste. Last, I only use garbanzo beans. To serve, I layer homemade tzatziki sauce, halved falafel balls, diced cucumber/tomato/onion, and shredded lettuce on a flour tortilla. Then I wrap it up like a burrito and slice in half. I store the reamining cooked falafel in an airtight container in the fridge for easy lunches throughout the week. I reheat falafel on a skillet lightly coated with cooking spray or oil.

Falafel


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